Wayne Walker, Principle - Founder

Previous to GURU Partners, Wayne became the youngest General Manager of a major broadcasting station in a top 10 market in the U.S.  After launching the Eagle in Dallas/Ft. Worth in 1982, he went on to serve in executive positions with CBS, Viacom, Entercom and Nationwide.  Wayne is the founder of The Strategic Marketing Group; an Arizona-based Research Company specializing in all forms of consumer research including quantitative and qualitative research, consumer satisfaction studies, product testing, feasibility studies and focus groups.   Among many others, SMG produced the original feasibility study for the TRE – the Trinity Railway Express.

 

Wayne Walker is the architect of the trademarked GURU System, BRANDING+^®.  This system of media execution is designed to do two things well.  Brand your company and generate new business.  Wayne and GURU are advocates of Tom Peter’s philosophy that “concentration of force is the key to all economic success.”

 

After 32 years in business, advertising, marketing, broadcasting and research, Wayne founded GURU partners in 2003.  The single objective of this company is “to identify and satisfy the needs and objectives of our clients, from their point of view, profitably.”

 

When asked about why he founded GURU Partners, Wayne responded, “It’s not often that someone gets to live their dream.  So many people are trapped in corporate America or in situations where they find themselves stifled through fear of loss or bureaucracies that crush innovation and creativity.  After years of working in corporate America, I decided to do what I love…full time…for you and your company.  My love is to work with people and companies that when we are successful, we change people’s lives.  We pay for cars, college educations and vacations.  Nothing makes me happier than to watch our clients businesses grow.  And they do.

Wayne is a co-author of a training series on successful selling with his business partner, Kevin Kiechler, as well as a noted sales trainer and speaker.