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| APPCO Appoints GURU Partn... | APPCO Appoints GURU Partners as Agency of Record | 6/6/2008 | San Antonio, Texas, June 6, 2008 -- APPCO recently appointed GURU Partners as their official marketing and advertising agency of record. APPCO (Aggregate Plant Products Company) is a recognized leader in designing and manufacturing fracturing equipment used in the oil and gas industry.
Headquartered in San Antonio, Texas, APPCO produces everything from frac-sanders and multi-sander units to portable and high volume sand storage systems. Their leading expertise in the business has earned APPCO the reputation as supplier of quality products and services. Currently based in the US, APPCO is looking into expansion in Canada, Mexico and Russia.
GURU will be handling APPCO’s ongoing media management, but will begin with several project-based initiatives. These will include a designing and fulfilling a 16-page “All About APPCO” brochure, creating 4-color gloss sales sheets, and creating trade show materials. GURU will also be taking over APPCO’s online initiatives including website redesign and search engine optimization.
APPCO’s Director of New Business, Chase D. Hooker, is responsible for new business in or outside the oil and gas industry, as well as launching APPCO into the International Market. Chase has a bright outlook on the company’s future, saying, “APPCO will continue to grow and be recognized as an International supplier of Fracturing Equipment as the world’s demand of oil increases.”
GURU’s Principal and Founder, Wayne Walker said, “We are looking forward to working with AAPCO to help them re-brand their company and grow their business. With space in the oilfield service industry, we know that AAPCO offers the finest equipment of its kind and will rapidly expand their footprint and market share.”
For more information about APPCO, please visit their website at www.appco-usa.com. |
| GURU Partners Welcomes St... | GURU Partners Welcomes Steve Winters As Senior Account Executive | 4/14/2008 | Dallas, Texas, April 14, 2008 -- GURU Partners proudly welcomes Steve Winters as Senior Account Executive for both Dallas and San Antonio, Texas. Currently residing in San Antonio, Steve is expanding GURU’s Marketing and Advertising expertise beyond the Dallas/Fort Worth area into the South Texas region. With over 30 years of Sales & Marketing experience, Steve has worked primarily with the executive staff of major corporations and their advertising agencies, aiding in the growth and development of more revenue, built on client commitment. Steve is pleased to join forces with GURU Partners. “In exploration of GURU Partners, I have experienced that they are not your typical advertising agency, they are your partner. I was impressed with their professional staff. They can take care of any client’s advertising needs cost effectively with quality results.” Wayne Walker, Founder & Principal added, “I have known Steve for years and am so glad to have him as part of the GURU Team! He is the consummate professional and has all of the attributes that are important to the 'RESULTS MATTER' philosophy of our company. Steve is not only an incredible marketing and advertising professional, but he practices exceptional customer service and is totally focused on successful outcome for his clients. Now more than ever, it is imperative that our clients receive outstanding value and successful execution of their marketing objectives. He is just one more reason that GURU Partners is experiencing phenomenal growth and success.” GURU Partners is a full-service marketing company specializing in BRANDING+® response-driven advertising, marketing services, print production, and network marketing tools and collateral. Wayne Walker, GURU Partners Principal & Founder |
| Ariel Lynch Joins GURU Pa... | Ariel Lynch Joins GURU Partners as Account Executive | 3/24/2008 | Dallas, Texas, March 24, 2008 -- Ariel Lynch recently joined GURU Partners LLC, a DFW a full-service marketing company, as Account Executive. Her primary focus will be business development for the full service print production division of GURU Partners. Ariel has an extensive background in sales and marketing and in both business-to-business and business-to-consumer applications including the commercial construction staffing industry, cellular business and military recruiting. Additionally, Ariel has broad knowledge of the marketing business, having grown up in the business by her father's side – a noted advertising designer in his own right. Ariel is alummi of The University of North Texas where she majored in marketing. Ariel said, “I truly am excited to be a part of the Guru Partners team and to have the opportunity to contribute to a growing company that actually puts their client's needs first. It is a very laid back environment and provides me with all of the tools that I need to succeed on behalf of my clients.” Kevin Kiechler, principal of GURU Partners said, “Ariel’s timing could not have been better. We are in a growth mode and her background and skills are a perfect match for our needs. You know, it’s funny…since we started our company 4 years ago; things always come to us at just the right time and situation. Ariel is evidence of that, and we are glad to have her. With her background, she is going to do a great job for our clients.” GURU Partners is a full-service marketing company specializing in BRANDING+® response-driven advertising, marketing services, print production, and network marketing tools and collateral. Wayne Walker, GURU Partners Principal & Founder Kevin Kiechler, GURU Partners Principal & Partner |
| GURU Partners Hires Wylie... | GURU Partners Hires Wylie Eagle to Act as Business Manager | 1/29/2008 | Dallas, Texas, January 29, 2008 -- GURU Partners recently named Wylie Eagle Business Manager of the marketing and advertising company. He will manage the financials of GURU as well as assist with invoicing. Wylie earned his B.B.A in finance while attending Texas Tech University. GURU was pleased to hire Wylie from his position at the Neiman Marcus corporate headquarters. He had spent the last three years in their accounting department. Wylie said, “I have always been a numbers guy and at GURU I get to see the whole picture as opposed to just a small piece. It’s very rewarding to be such a large part of the financial aspect of this company. I look forward to working with Kevin and Wayne for years to come and seeing GURU grow.” Wayne Walker, principle of GURU Partners said, “I have known Wylie for several years and have always admired his attitude and work ethic. We were thrilled to have the opportunity to bring him on board as part of the GURU team.” GURU Partners is a full-service marketing company specializing in BRANDING+® response-driven advertising, marketing services, print production, and network marketing tools and collateral. Wayne Walker, GURU Partners Principal & Founder Kevin Kiechler, GURU Partners Principal & Partner |
| Rising Number of Uninsure... | Rising Number of Uninsured Texans Have New Choice in Healthcare | 1/23/2008 | Arlington, Dr. Waggoner said, “With over 40 million people uninsured in our country, how many forego services because of the exorbitant cost of being self-insured, and how many people just do not have $300-$600 for a routine exam?” Dr. Waggoner and her partner, Lee DeGrande, have created a solution called HourCare. Opening January 25th in “We are able to offer quality care for much less than traditional medical facilities by cutting out all the paperwork, manpower, and red tape that drives healthcare costs through the roof,” says HourCare co-founder Lee DeGrande. According to New York Times journalist, Paul Krugman, “The United States spends almost six times as much on healthcare administration as other advanced countries.” This becomes glaringly obvious when Dr. Waggoner explains that the same blood test your doctor will charge your insurance company $800 to do, she can do at HourCare for $20. HourCare opens the doors of its first clinic on Friday, January 25th at For more information on the clinic please contact Natalie Walker at 972.248.8600. |
| $6 Fashion Outlet to Open... | $6 Fashion Outlet to Open New 9100 Square Foot Store in Arlington | 1/7/2008 | Dallas, $6 Fashion Outlet provides high quality, name brand clothing for $6.88 or less for each piece. The selection includes women’s apparel and misses, dresses, skirts, slacks, blouses, denim, blazers, suede, business attire, as well casual attire. They also carry a large selection of plus sizes. Everything in $6 Fashion Outlet sells for $6.88 or less per item.
Mr. Jessup, President of parent company Atlantis Retail, has
years of experience in the $6 Fashion Outlet - 7 stores serving DFW and now the North
Texas and For more information about $6 Fashion Outlet, please visit http://www.6dollarfashion.com or call 940.665.3804 Store Hours 10-8 M-S and 11-6 on Sunday |
| Bruce Peschel Joins GURU ... | Bruce Peschel Joins GURU Partners as Creative Director | 11/1/2007 | Dallas, Texas, November 1, 2007 -- GURU Partners recently named Bruce Peschel Creative Director of the agency. Bruce brings 30 years of experience to the position and will take over the design and art department as well as head up the creative department of the agency. Bruce attended Emory & Henry College in Virginia where he majored in Fine Arts and Business Advertising. He joins GURU from an extended career in Art and Graphic Design. Starting as a Graphic Artist many years ago in the X-ACTO® blade and rubber cement world, he moved up through the ranks of various companies to serve as Art Director and Multimedia Manager. “I am very excited to be part of GURU Partners”, Bruce said. “It will be fun, challenging, and rewarding being part of a growing company with such unlimited potential. I feel as though I have escaped the corporate world!” Wayne Walker, principal of GURU Partners said, “Kevin and I have known of Bruce’s reputation as being a leading talent in the design world, and we are delighted to have him join the staff as our creative guru and further diversify our scope and talents as an agency.” GURU Partners is a full-service marketing company specializing in BRANDING+® response-driven advertising, marketing services, print production, and network marketing tools and collateral. Wayne Walker, GURU Partners Principal & Founder Kevin Kiechler, GURU Partners Principal & Partner |
| GURU Partners Brings on N... | GURU Partners Brings on Natalie Walker as Account Executive | 9/17/2007 | Dallas, Texas, September 17, 2007 -- Natalie Walker recently joined GURU Partners as an Account Executive. Her focus will be on growing the business of agency clients and leading the public relations efforts. Natalie earned her B.B.A. in marketing from Texas Tech University and has been working in the field of sales and marketing since graduating. Prior to joining GURU Partners, Natalie worked with CBS Radio as well as RE/MAX International. Natalie said, “I began my marketing career on the sales side, and I am thrilled to have that unique perspective now that I am on the agency side of the business. Wayne and Kevin are great mentors and I look forward to increasing my knowledge under such intelligent businessmen.” Kevin Kiechler, principle of GURU Partners said, “Natalie has a great work ethic and an exceptional account service background. I know that she will personify our motto "RESULTS MATTER" in all that she does. And it doesn’t hurt that she’s a fellow Red Raider!” GURU Partners is a full-service marketing company specializing in BRANDING+® response driven advertising, marketing services, print production, and network marketing tools and collateral. Wayne Walker, GURU Partners Principal & Founder Kevin Kiechler, GURU Partners Principal & Partner |
| $6 Fashion Outlet Expands... | $6 Fashion Outlet Expands to Fort Worth | 6/6/2007 | Dallas, Texas, June 6, 2007 – $6 Fashion Outlet, a Dallas, Texas company, announces the opening of its fifth store. The new store opens Friday, June 8th and is located in Fort Worth, Texas at 5240 South Hulen St., in the Hulen Fashion Center, next to the Burlington Coat Factory and Chili’s restaurant. It’s the company’s first store in Fort Worth. $6 Fashion Outlet provides apparel for one low price and specializes in plus size clothing. Selection includes women's and misses, skirts, pants, slacks, jeans, blazers, sweaters, sets, scrubs, dresses as well as men’s, children's newborn, infant , toddler apparel, sunglasses and purses. All items are $6.88 each piece. Michael Epps, CEO of $6 Fashion Outlet said, “We are delighted to bring $6 Fashion Outlet to the Fort Worth area for the first time. We have a strong following of customers in Fort Worth that were willing to drive far distances because they understand they get an amazing price on name brand clothing. Now they have one of our stores in their backyard.” Byrd Jessup, President of $6 Fashion Outlet, added, “We decided to open a new store to meet the demands of customers in the Fort Worth area. We’re proud to be a part of the Hulen community. We plan to be here a long time to give our customers the best shopping experience possible.” This is $6 Fashion Outlets fifth store in the Dallas/Fort Worth metroplex. The company has plans to open three more stores by the end of 2007. The new store will be located at 5240 South Hulen St., Fort Worth in the Hulen Fashion Center, next to the Burlington Coat Factory and Chili’s restaurant. Open Mon-Sat 10:00am-9:00pm, Sun 12:00pm-7:00pm. The telephone number to the new Hulen store is (817) 361-0200. About $6 Fashion Outlet The company was founded in 2004 and features top-quality brand-name apparel and purses for one price low price of $6.88. Apparel includes items for women, men and children in all sizes including a large selection of plus-size items. For more information about $6 Fashion Outlet, please visit www.6dollarfashion.com or call 1-800-6-OUTLET. |
| The Body Wrap Shop Annou... | The Body Wrap Shop Announces New Customer Loyalty Program | 5/4/2007 | Dallas, Texas, May 4, 2007 -- The Body Wrap Shop, a Dallas, Texas-based
company announces a new loyalty membership program designed to
continually reward customers with valuable savings. The program
provides members with a Power Wrap at a reduced price of $105. This
service typically costs $135 per wrap. The Body Wrap Shop offers a Power Wrap that produces visible inch loss in just one hour. The body is wrap in soft, elastic bandages, soaked in an exclusive solution of purified water and minerals. The minerals are absorbed, releasing impurities from the body resulting in inch loss. Each wrap is customized to achieve more inch loss in the areas that are needed to reduce in size, such as the waist, hips and thighs. Results include visibly tighter and firmer skin, smoother cellulite and reduction of stretch marks. Membership is $105 a month and requires a minimum of a three month commitment. Once registered, membership provides one Power Wrap per month and 25% off additional spa services. “In just a few short days, we have had an overwhelming response to our membership prices and offerings,” says Michelle Wilson, founder of The Body Wrap Shop. “Aside from the noticeable effects of a wrap treatment, the-low cost membership and special benefits are what set The Body Wrap Shop apart from other spas in the market.” Lee DeGrande, owner, added, “25% off is the most we’ve ever discounted. We’re excited about the opportunity to give our loyal customers the ability to use as many Power Wraps as they want at a substantial savings.” The Body Wrap Shop currently has six locations throughout Dallas/Fort Worth. Those interested in more information about The Body Wrap Shop’s membership program should call 866-WRAP-ME-NOW or vist www.bodywraptexas.com About The Body Wrap Shop The Body Wrap Shop is a unique full-service, high end spa offering the latest in body and facial wraps, massage, nutritional and weight loss products. There are currently six locations throughout the Dallas/Fort Worth metroplex. For more information about The Body Wrap Shop, please visit www.bodywraptexas.com or call 866-WRAP-ME-NOW. |
| Rodney Anderson of CTX M... | Rodney Anderson of CTX Mortgage Launches New Television Campaign | 10/24/2006 | Plano,
Texas, October 24, 2006 – Rodney Anderson, Division Vice President and
Branch Manager for CTX Mortgage Company in Plano, Texas has recently
launched a series of new televisions commercial designed to increase
awareness and explain the Rodney Anderson difference. The new campaign consists of five 30-second commercials. Each spot shows Rodney Anderson dealing with real-life mortgage issues. The new campaign was created and produced by GURU Partners Marketing & Advertising of Irving, Texas. Kevin Kiechler, Vice President and Principal of GURU Partners said, “We created television commercials that reflect real-life situations and the solutions Rodney Anderson can provide.” "This campaign was a great opportunity to expand the image of Rodney Anderson and CTX Mortgage in the mind of consumers. It''''s not enough for Rodney just to be solution-oriented in these spots - it has to be intelligent, authentic and aspirational," said Wayne Walker, President of GURU Partners. "We want to make sure the target customers connected with the spots and can visualize themselves in the same type of situations portrayed in the spots." All executions underscore that Rodney Anderson of CTX Mortgage is ideally suited to serve the diverse needs of home buyers and his lender for life business model. About Rodney Anderson CTX is the second largest non-bank mortgage originator in the country. Rodney Anderson is the number one loan officer nationwide for CTX. CTX Mortgage is a company of CENTEX Corporation a Dallas-based Fortune 250 Company. Rodney Anderson can be heard on the radio on "The CTX Mortgage Show" every Saturday from 10:00 am to 12:00 on KLLI 105.3 FM talk radio in Dallas/Fort Worth. www.rodneyanderson.com |
| Rodney Anderson Named One... | Rodney Anderson Named One of Top Ten Loan Originators | 6/9/2006 | Plano, Texas, June 9, 2006 -- Rodney Anderson, Division Vice President and Branch Manager for CTX Mortgage Company in Plano, Texas ranked #5 in the nation for number of loans originated in 2005 according to the leading industry trade publication Mortgage Originator Magazine. |
| GURU Partners Welcomes Ma... | GURU Partners Welcomes Mary Ann Hestand As Print Production Manager | 1/5/2005 | Dallas, Texas, January 5, 2005 -- GURU Partners is pleased to welcome Mary Ann Hestand as Print Production Manager. With 30 years of experience, Mary Ann’s hands-on expertise and quality performance in the print world brings new life to GURU’s print management division. |
| Laura Searcy Joins GURU P... | Laura Searcy Joins GURU Partners as Office Manager | 12/14/2003 | Dallas, Texas, December 14, 2003 -- GURU Partners welcomes Laura Searcy as the agency’s official Office Manager; placing her in charge of client relations and account management. A graduate of Baylor University, Laura’s B.A. in Communications (with a Minor in Business Administration) made her GURU’s primary candidate for structuring and facilitating their day-to-day operations. Laura’s attention to detail and multi-tasking nature are what make her so beneficial towards the company’s continuous growth and valued success for years to come. When asked what she enjoys most about her job, she replied, “I like the fact you are not limited to one role at GURU. It is very rewarding to see how much GURU has continued to grow since the start of the company.” Wayne Walker, Principal and Founder, added “Laura and I worked together for years at CBS. I am so glad she agreed to join GURU and help me build this company. Laura is smart, dedicated and completely understands customer service. I am certain that her commitment and dedication will enable GURU Partners to grow faster and to better service our clients, more than we would without her contribution and leadership.” GURU Partners is a full-service marketing company specializing in BRANDING+® response-driven advertising, marketing services, print production, and network marketing tools and collateral. Wayne Walker, GURU Partners Principal & Founder |
GURU PARTNERS . RESULTS MATTER . 972.248.8600 |