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In Down Economy, Nu Body ...In Down Economy, Nu Body of Dallas Takes Personalization Approach to Industry9/28/2009Dallas, Texas, September 28th, 2009 – In an industry which has been commoditized to quick, impersonal service,  Nu Body of Dallas takes a fresh approach to their aesthetic and laser hair removal clinic:  focusing on client needs as opposed to their bottom line.

The laser hair removal industry has become ruled by the marketing gimmick of packages and “free” treatments, Nu Body has chosen to market their results-oriented approach. 

Sherry Goodwin, owner of Nu Body, has over 13 years experience in the industry and handles most clients herself.  Her approach is to take the time to evaluate each client’s needs and to make sure they receive the appropriate treatment for the skin and hair type. 

Goodwin says, “What you don’t realize is that there are a lot of different lasers being marketed for laser hair removal and not all lasers are the same and they certainly don’t give the same results”.   

She continues, “A lot of companies don’t care about the results their objective is to sell you as many packages as they can…the sales person is on commission and will make more in commissions the more packages you have purchase.  I have even had people tell me that they felt like they couldn’t change to another facility, even after the poor results.”

Nu Body doesn’t believe in contracts and doesn’t sell packages, instead they choose to treat clients by-the-treatment- with the goal being to get as much done in as few treatments as possible. 

“Once people see that we are truly looking out for their best interests, they come back and they refer their friends.  We see so many people who have gone to other clinics and have purchased package after package.  One gentleman actually had 24 treatments, with little to no results, and within 4 treatments at Nu Body of Dallas the hair was almost gone,” Goodwin says.

Nu Body of Dallas is located at 17110 Dallas Parkway, Suite 180, Dallas, Texas 75248.

For more information about Nu Body, please logon to their website at www.NuBodyofDallas.com.
GURU to Promote 2009 Sout...GURU to Promote 2009 Southwest RV Supershow7/1/2009Dallas, Texas, July 1, 2009 – The Texas Recreational Vehicles Association recently named GURU Partners as their marketing partner for the 2009 Southwest RV Supershow.

The Southwest RV Supershow is the largest show of its kind in the region and will feature over 400 RVs from over 15 dealers.  The show is set to take place at Dallas Market Hall September 17-20, 2009.

GURU Partners will be teaming up with PR Firm Shiroma Southwest on the promotion and marketing of the show.  

"We interviewed and evaluated a number of qualified advertising and PR firms in our efforts to maximize results for our exhibitors" said Ed Wilkins the Show Chairman..."and at the end of the day, we felt that GURU Partners and Shiroma Southwest working together in their respective fields of expertise...offered T.R.V.A. the talent to take our advertising and PR results to a new level. From their creative ability to make a show an event...to selling the RV lifestyle; from their mission statement to their reputation in the Metroplex..it was just obvious to the Show Committee that the right choice for getting results was GURU Partners and Shiroma Southwest."

Wayne Walker, founder of GURU Partners said, “Being an avid RV enthusiast, I was personally very excited for the opportunity to work on this project.  Together with Shiroma, we look forward to making this the most successful show yet for the T.R.V.A.”  

GURU Partners is a full-service marketing company specializing in BRANDING+™ response driven advertising, marketing services, print production, and network marketing tools and collateral.

Wayne Walker, GURU Partners Principal & Founder
Kevin Kiechler, GURU Partners Principal & Partner
King Architectural Select...King Architectural Selects GURU5/1/2009Dallas, Texas, May 1, 2009 – King Architectural Metals recently named GURU Partners as a preferred print production partner.  Mary Ann Hestand will oversee project coordination.

King specializes in architectural, decorative, and light structural metal products.  Headquartered in Dallas, locations in Los Angeles and Baltimore allow King to easily ship to all 50 states.

GURU’s main focus will be on assisting King with their sales materials including product fliers and catalogs.

Scott A.Waterbury, Director of Marketing at King, said, “I have been handling the buying of printing for over 10 years, with two different companies.  Printing has become even more competitive in the last couple of years, so your bids are all very similar in price. However, Guru provides the service, constant communication and attention to detail, that allows them to separate themselves from the others and that is why we continue to work with them.”

GURU Partners prints literally millions of marketing material pieces every year for industries varying from neutraceuticals to residential construction.  Mary Ann Hestand, GURU’s Print Production Manager has over 35 years experience and a sharp eye for ensuring quality deliverables and unsurpassed service.

“Mary Ann knows not only what to look for to make sure every project exceeds our client’s expectations, but she has never missed a deadline.  Not once.  We are looking forward to a long relationship with King Architectural and we know they are in good hands here at GURU,” said Kevin Kiechler of GURU Partners.

GURU Partners is a full-service marketing company specializing in BRANDING+™ response driven advertising, marketing services, print production, and network marketing tools and collateral.

Wayne Walker, GURU Partners Principal & Founder
Kevin Kiechler, GURU Partners Principal & Partner
AED Group Completes 35,00...AED Group Completes 35,000 Acre Project in 17 Weeks3/9/2009Dallas, Texas, March 11, 2009 – Anderson Energy Development Group (AED) recently completed work on a 35,000 acre assessment, leasing and acquisition project in Southeast Texas. The project was completed in only 17 weeks at less than 60% of the anticipated bonus cost to the client.

The project, led by Gary Beggs of AED, was staffed with a 6-person crew less than four business days after the client initiated the project, with two additional landmen added within the first week. As the project matured, AED managed staffing levels and reduced contractor expense ahead of client requests.  

AED was able to locate and contact 100% of the 119 mineral owners and successfully leased 99.16% of the targeted area.  The single remaining potential lessor is now working with the client to reach agreement on specific surface issues as a result of AED’s initial and follow-up contacts.

The AED team provided turnkey services on all leases, including pre-lease research, payment requests and delivery, courthouse filing, transactions database management, and complete Mineral Ownership and Lease Purchase files.  Comprehensive electronic files were also delivered to the client.

Gary Beggs, CFO of AED, said, “We pride ourselves on the quality of services we provide to our clients.  Yes, we’re quick and efficient, but quality is our number one priority.  Our business has experienced consistent growth in a down economy through our reputation for quality deliverables and hands-on management of every project.”

ABOUT AED Group - AED Group leadership has over 24 years experience in the land services business.  Founder Matthew Anderson and his team have been responsible for and researched over 120,000 acres in the last two years alone.  AED can be found online at www.aedgrp.com.
Jodi Jones Joins GURU Par...Jodi Jones Joins GURU Partners as Media Buyer1/12/2009 Dallas, Texas, January 12, 2009, -- GURU Partners recently brought on Jodi Jones as senior media buyer.  Jodi will work closely with GURU’s account service team to execute and manage media plans.

Jodi earned her B.A. in advertising while attending Texas Tech University.

Jodi began her career as a buyer over five years ago and has experience in purchasing and planning in 15 markets.  Her core experience has been in buying radio and television as well as print.

Jodi said, “I am extremely excited to join Wayne Walker and the GURU team.  I admire the approach they take with their clients as well as their media partners, and I look forward to helping our media clients grow their businesses.  And it doesn’t hurt that Kevin Kiechler is a Red Raider!”

Wayne Walker, principle of GURU Partners said, “I am thrilled that Jodi has joined our team.  She is aggressive and intelligent and I feel she will serve our clients very well.”

GURU Partners is a full-service marketing company specializing in BRANDING+™ response driven advertising, marketing services, print production, and network marketing tools and collateral.

Wayne Walker, GURU Partners Principal & Founder
Kevin Kiechler, GURU Partners Principal & Partner

GURU Awarded Best Local A...GURU Awarded Best Local Ad Agency12/12/2008WASHINGTON D.C., December 12, 2008 -- Guru Partners has been selected for the 2008 Best of Irving Award in the Advertising Agencies category by the U.S. Local Business Association (USLBA).

The USLBA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USLBA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2008 USLBA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USLBA and data provided by third parties.

About U.S. Local Business Association (USLBA)

U.S. Local Business Association (USLBA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USLBA is to promote local business through public relations, marketing and advertising.

The USLBA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Local Business Association

CONTACT:
U.S. Local Business Association
Email: PublicRelations@USLBA.net
URL: http://www.USLBA.net 

As Luxury Brands Suffer, ...As Luxury Brands Suffer, More Retailers Turn to Off-Brand Model8/28/2008 Plano, Texas, August 28, 2008 -- With the economic downturn in full-swing, more retailers are turning their attention to "off-brand" stores to pad the blow as luxury brands suffer. According to Business Week writer Pallavi Gogoi, "Luxury companies have responded by offering new categories of goods."

As stores like Saks Fifth Avenue take the defensive with plans to expand their discount sister store "Off 5th", a Dallas based chain called $8 Fashion Outlet is proving to be ahead of the curve in creating a business model to give consumers what they are demanding.

$8 Fashion Outlet will brand themselves as the "go-to" retailer for women looking for stylish, high-quality fashions on a budget. The store, owned by retail specialists Texas Fashion Group, focuses on strategic buying opportunities in order to offer customers a 70-80% discount on the same fashions seen in department stores.

Senior Executive at Texas Fashion Group, George Bruce said, "Our motto says it all, 'Simply Smart Shopping.' We have developed the $8 Fashion Outlet concept based on our ability to steadily locate opportune buys of better goods in the marketplace. We are offering them to a public that appreciates the savings on extraordinary quality garments. At a time when the economy is struggling, these fashion buys represent a huge savings."

For more information about $8 Fashion Outlet, please visit http://www.8dollarfashion.com or call contact GURU Partners at 972.248.8600.

$8 Fashion Outlet
6100 Avenue K
Plano, Texas - 75074
(Avenue K and E. Spring Creek Pkwy - Next to Garden Ridge Center)

Store Hours 10-8 Monday-Saturday.

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GURU Brings on Kathryn Hi...GURU Brings on Kathryn Hitt8/8/2008Dallas, Texas, August 8, 2008 -- Kathryn Hitt joins GURU Partners as the Director of Marketing and Advertising.  Her primary focus will be on strategic development for agency clients.

Hitt comes to GURU after spending the last several years as Creative Director at Mannatech.  Other previous experience includes work at Rapp Collins, TM Advertising (formerly Temerlin McClain), and Launch Agency.  

Hitt says, “At Mannatech, I was a client of GURU and was always very impressed with their professionalism and timeliness.  I was absolutely thrilled when I got the chance to work for my favorite vendor.  I’m very lucky to be a part of this great team!”

With a background in Communication Design, Hitt combines a sharp eye for graphic design with a strong understanding of strategic communication.  She has done work in the past for clients such as American Airlines, Blockbuster, Dell Computers, Frito-Lay, Ford, Hilton Hotels, Neiman Marcus, and Pizza Hut among others.  

Kevin Kiechler, Principal, said, “I have worked with Kathryn for the last couple of years. She brings strong agency experience to the team and is extremely creative when it comes to design and strategic advertising thinking. We are extremely happy to have her on our team here at GURU Partners.”

GURU Partners is a full-service marketing company specializing in BRANDING+™ response driven advertising, marketing services, print production, and network marketing tools and collateral.

Wayne Walker, GURU Partners Principal & Founder
Kevin Kiechler, GURU Partners Principal & Partner
Albertsons Commissions GU...Albertsons Commissions GURU Partners to Create Television Spot7/1/2008Dallas, Texas, July 1, 2008 – Albertsons grocery chain has hired GURU Partners to produce their fall football campaign for the 2008 season that will feature Dallas Cowboys tight end, Jason Witten.

The campaign will support Albertsons’ promotion that offers customers a discount off their purchase when they wear a Cowboys jersey on game day.


The shoot will be directed by GURU Principal, Kevin Kiechler, and produced by Michael Williams of Nitpixel Creative.    

 

Kiechler said, “We are thrilled to have the chance to work with Albertsons on the project.  We admire the way they support the local community and are always very fortunate to have the chance to work with characters with such high moral standards as Jason Witten.”

 

Shooting will take place on-location in Texas Stadium and a local Albertsons store.  The final spots will air on network television, in Texas Stadium on game days, and on promotional loops in Albertsons stores, company wide.


Over his career, Kevin Kiechler has produced over 350 commercials in 7 different countries.


GURU Partners is a full-service marketing company specializing in BRANDING+™ response driven advertising, marketing services, print production, and network marketing tools and collateral.

Wayne Walker, GURU Partners Principal & Founder
Kevin Kiechler, GURU Partners Principal & Partner

Consumer's Choice Award W...Consumer's Choice Award Winner Benjamin Franklin Plumbing6/13/2008Dallas, Texas, June 13, 2008 -- The Hotel Intercontinental hosted a gala for the third annual Consumer Choice Awards on June 7th.  Keresa Richardson, President of Benjamin Franklin Plumbing, accepts the award for water heater sales.

The Consumer's Choice Award is an initiative  of the Consumer's Choice Institute which retains a leading independent research firm to conduct surveys in major U.S. cities.  It is unique in North America, as the winners are determined by consumers and not by a panel of judges.  It covers a broad range of categories of interest to both the public and business communities.  Its purpose is to publicly identify those establishments that have been voted by consumers as being their choice for excellence.

Benjamin Franklin, The Punctual Plumber, is providing a new concept in the plumbing service industry.  "If we aren't there when we say we will be there, we will pay our customers!" says Keresa Richardson, local franchisee.  She continues, "With our company, the consumer cannot lose.  We have a 100% customer satisfaction guarantee."

The first Benjamin Franklin location operated by the Richardsons opened in 2000, but there are now seven locations serving the metroplex and over two hundred nationwide.  Richardson says, "Our company strives for excellence in all areas because as our namesake Benjamin Franklin says, Well done is better than well said."
APPCO Appoints GURU Partn...APPCO Appoints GURU Partners as Agency of Record6/6/2008

San Antonio, Texas, June 6, 2008 -- APPCO recently appointed GURU Partners as their official marketing and advertising agency of record. APPCO (Aggregate Plant Products Company) is a recognized leader in designing and manufacturing fracturing equipment used in the oil and gas industry.

 

Headquartered in San Antonio, Texas, APPCO produces everything from frac-sanders and multi-sander units to portable and high volume sand storage systems. Their leading expertise in the business has earned APPCO the reputation as supplier of quality products and services. Currently based in the US, APPCO is looking into expansion in Canada, Mexico and Russia.

 

GURU will be handling APPCO’s ongoing media management, but will begin with several project-based initiatives.  These will include a designing and fulfilling a 16-page “All About APPCO” brochure, creating 4-color gloss sales sheets, and creating trade show materials.  GURU will also be taking over APPCO’s online initiatives including website redesign and search engine optimization.

 

APPCO’s Director of New Business, Chase D. Hooker, is responsible for new business in or outside the oil and gas industry, as well as launching APPCO into the International Market. Chase has a bright outlook on the company’s future, saying, “APPCO will continue to grow and be recognized as an International supplier of Fracturing Equipment as the world’s demand of oil increases.”

 

GURU’s Principal and Founder, Wayne Walker said, “We are looking forward to working with APPCO to help them re-brand their company and grow their business. With space in the oilfield service industry, we know that APPCO offers the finest equipment of its kind and will rapidly expand their footprint and market share.”

 

For more information about APPCO, please visit their website at www.appco-usa.com

STEM Wind Energy to Focus...STEM Wind Energy to Focus Their 5/14/2008Dallas, Texas, May 14, 2008 -- STEM WIND ENERGY, a Dallas-based energy company, is set to take advantage of one of West Texas' most infamous qualities - those windy days. After extensive research, STEM has chosen West Texas to launch a series of wind energy development projects that it hopes will make West Texas a little 'greener'.

STEM WIND was launched in 2006 and has spent the last two years focusing on two project areas in Lamb and Lynn counties. STEM has gathered over 18,000 acres which could translate into over 300 turbines for the residents of West Texas., STEM has erected multiple test towers and has gathered months of data that has statistically proven how beneficial and successful these projects will be.

Lynn County, TX:
The Grassland I test has recorded figures that have exceeded expectations. With enough data to support a full scale commercial wind project and many of the development processes already completed a commercial operation date should not be more than 20 months away, depending on the supply chain and availability of turbines.

Lamb County, TX
With certain partnerships in place with local groups and authorities STEM Wind is poised to develop a commercial wind project known as Bull Lake I which has the energy potential at this point to power as many as 250,000 homes. The data compilation is in the first quarter of a full year however the #'s look quite promising for the continued development of this acreage.

The Technical Standpoint
STEM WIND is positioned to procure hundreds of DeWind Wind Turbine Generators(WTGs) which due to high demand for 'green' solutions have become very hard to come by. Each have the potential to produce 2 mega watt (MW) per machine operating at 100% efficiency. They stand 80 meters (260 feet) tall with blades that are 40 meters (130 feet) long, each weighing 6 tons and reaching a maximum height of 125 meters (410 feet). They operate in as little as 7 mph wind and up to 56 mph wind, reaching maximum power with a wind speed of just 29 mph. They rotate between 18 and 20 revolutions per minute with a tip speed of near 200 mph. The entire machine can rotate to keep the turbine pointed into the wind while the blades pitch to maintain optimum performance.

Once the wind turbines are installed, there is no fuel or water consumed in the electrical generation process as traditional power plants do. At a recent renewable energy conference hosted at Texas A&M University, it was stated that a circle, as small as 200 miles across, could contain enough wind turbines to power the United States- emission free.

STEM WIND and the Community
In an energy sector that has been largely foraged by industries overseas, STEM Wind finds itself in a unique situation as a development group that is actually from West Texas. Understanding the concerns of the local community, government and municipalities is a major concern of STEM as they have already initiated discussions with officials regarding utilization of the local workforce, scholarship opportunities and the impact of new jobs that will be brought to the areas of interest.

STEM WIND Moving Forward
STEM views these development projects as an opportunity to ensure the participating land owners will no longer fear climate changes or other forces of nature that may affect their crops and therefore their livelihood. STEM looks forward to easing the financial concerns for their current landowners as well as generations to come.
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GURU Partners Welcomes St...GURU Partners Welcomes Steve Winters As Senior Account Executive4/14/2008

Dallas, Texas, April 14, 2008 -- GURU Partners proudly welcomes Steve Winters as Senior Account Executive for both Dallas and San Antonio, Texas. Currently residing in San Antonio, Steve is expanding GURU’s Marketing and Advertising expertise beyond the Dallas/Fort Worth area into the South Texas region.

With over 30 years of Sales & Marketing experience, Steve has worked primarily with the executive staff of major corporations and their advertising agencies, aiding in the growth and development of more revenue, built on client commitment.

Steve is pleased to join forces with GURU Partners. “In exploration of GURU Partners, I have experienced that they are not your typical advertising agency, they are your partner. I was impressed with their professional staff.  They can take care of any client’s advertising needs cost effectively with quality results.”

Wayne Walker, Founder & Principal added, “I have known Steve for years and am so glad to have him as part of the GURU Team! He is the consummate professional and has all of the attributes that are important to the 'RESULTS MATTER' philosophy of our company. Steve is not only an incredible marketing and advertising professional, but he practices exceptional customer service and is totally focused on successful outcome for his clients. Now more than ever, it is imperative that our clients receive outstanding value and successful execution of their marketing objectives. He is just one more reason that GURU Partners is experiencing phenomenal growth and success.”

GURU Partners is a full-service marketing company specializing in BRANDING+® response-driven advertising, marketing services, print production, and network marketing tools and collateral.

Wayne Walker, GURU Partners Principal & Founder
Kevin Kiechler, GURU Partners Principal & Partner

GURU Partners Hires Wylie...GURU Partners Hires Wylie Eagle to Act as Business Manager1/29/2008Dallas, Texas, January 29, 2008 -- GURU Partners recently named Wylie Eagle Business Manager of the marketing and advertising company. He will manage the financials of GURU as well as assist with invoicing.

Wylie earned his B.B.A in finance while attending Texas Tech University.

GURU was pleased to hire Wylie from his position at the Neiman Marcus corporate headquarters. He had spent the last three years in their accounting department.

Wylie said, “I have always been a numbers guy and at GURU I get to see the whole picture as opposed to just a small piece. It’s very rewarding to be such a large part of the financial aspect of this company. I look forward to working with Kevin and Wayne for years to come and seeing GURU grow.”

Wayne Walker, principle of GURU Partners said, “I have known Wylie for several years and have always admired his attitude and work ethic. We were thrilled to have the opportunity to bring him on board as part of the GURU team.”

GURU Partners is a full-service marketing company specializing in BRANDING+® response-driven advertising, marketing services, print production, and network marketing tools and collateral.

Wayne Walker, GURU Partners Principal & Founder
Kevin Kiechler, GURU Partners Principal & Partner
Rising Number of Uninsure...Rising Number of Uninsured Texans Have New Choice in Healthcare1/23/2008

Arlington, Texas, January 23, 2008 -- Starting January 25th uninsured patients in Texas will have a new choice in healthcare. According to a New York Times article by Paul Krugman, “More than one in every three people in America under the age of 65 was uninsured at some point in 2006 or 2007.” This amounts to 47 million uninsured Americans; over 5.5 million of these are Texans.

With increasing pressure to create access to healthcare, Texas residents have an undeniable need for alternative care. Dr. Jill Waggoner, Medical Director of South Texas Medical Center not only recognized this need, she is doing something about it.


Dr. Waggoner said, “With over 40 million people uninsured in our country, how many forego services because of the exorbitant cost of being self-insured, and how many people just do not have $300-$600 for a routine exam?”


Dr. Waggoner and her partner, Lee DeGrande, have created a solution called HourCare. Opening January 25th in Arlington, the full-service clinic that guarantees you’ll be in and out in an hour comes with a twist- they don’t take insurance.


“We are able to offer quality care for much less than traditional medical facilities by cutting out all the paperwork, manpower, and red tape that drives healthcare costs through the roof,” says HourCare co-founder Lee DeGrande.


According to New York Times journalist, Paul Krugman, “The United States spends almost six times as much on healthcare administration as other advanced countries.” This becomes glaringly obvious when Dr. Waggoner explains that the same blood test your doctor will charge your insurance company $800 to do, she can do at HourCare for $20.


HourCare opens the doors of its first clinic on Friday, January 25th at 1212 S. Bowen Street in Arlington.


For more information on the clinic please contact Natalie Walker at 972.248.8600.

$6 Fashion Outlet to Open...$6 Fashion Outlet to Open New 9100 Square Foot Store in Arlington1/7/2008

Dallas, Texas, January 7, 2008 -- $6 Fashion Outlet, a Dallas based fashion retailer, is opening their seventh store in Arlington at the Home Depot Center at Cooper & I-20. The 9100 square foot store is scheduled to open this Saturday, January 12th.


$6 Fashion Outlet provides high quality, name brand clothing for $6.88 or less for each piece. The selection includes women’s apparel and misses, dresses, skirts, slacks, blouses, denim, blazers, suede, business attire, as well casual attire. They also carry a large selection of plus sizes. Everything in $6 Fashion Outlet sells for $6.88 or less per item.


Richard Byrd Jessup, President of $6 Fashion Outlet, said “We’ve had a lot of customers from the Arlington area requesting a store closer to home, and we are very excited to have found such a good central Arlington location to service our customers.”


Mr. Jessup, President of parent company Atlantis Retail, has years of experience in the Dallas retail market. The company has experienced substantial growth since the first $6 Fashion Outlet opened its doors in 2004. The Arlington opening marks the company’s seventh store. $6 Fashion Outlet prides itself on bringing high quality clothing to its customers for an exceptional value, everyday.


$6 Fashion Outlet - 7 stores serving DFW and now the North Texas and Oklahoma area.


For more information about $6 Fashion Outlet, please visit http://www.6dollarfashion.com or call 940.665.3804


Store Hours 10-8 M-S and 11-6 on Sunday

GURU Partners Brings on N...GURU Partners Brings on Natalie Walker as Account Executive9/17/2007Dallas, Texas, September 17, 2007 -- Natalie Walker recently joined GURU Partners as an Account Executive. Her focus will be on growing the business of agency clients and leading the public relations efforts.

Natalie earned her B.B.A. in marketing from Texas Tech University and has been working in the field of sales and marketing since graduating. Prior to joining GURU Partners, Natalie worked with CBS Radio as well as RE/MAX International.

Natalie said, “I began my marketing career on the sales side, and I am thrilled to have that unique perspective now that I am on the agency side of the business. Wayne and Kevin are great mentors and I look forward to increasing my knowledge under such intelligent businessmen.”

Kevin Kiechler, principle of GURU Partners said, “Natalie has a great work ethic and an exceptional account service background. I know that she will personify our motto "RESULTS MATTER" in all that she does. And it doesn’t hurt that she’s a fellow Red Raider!”

GURU Partners is a full-service marketing company specializing in BRANDING+® response driven advertising, marketing services, print production, and network marketing tools and collateral.

Wayne Walker, GURU Partners Principal & Founder
Kevin Kiechler, GURU Partners Principal & Partner

$6 Fashion Outlet Expands...$6 Fashion Outlet Expands to Fort Worth6/6/2007Dallas, Texas, June 6, 2007 – $6 Fashion Outlet, a Dallas, Texas company, announces the opening of its fifth store. The new store opens Friday, June 8th and is located in Fort Worth, Texas at 5240 South Hulen St., in the Hulen Fashion Center, next to the Burlington Coat Factory and Chili’s restaurant. It’s the company’s first store in Fort Worth.

$6 Fashion Outlet provides apparel for one low price and specializes in plus size clothing. Selection includes women's and misses, skirts, pants, slacks, jeans, blazers, sweaters, sets, scrubs, dresses as well as men’s, children's newborn, infant , toddler apparel, sunglasses and purses. All items are $6.88 each piece.

Michael Epps, CEO of $6 Fashion Outlet said, “We are delighted to bring $6 Fashion Outlet to the Fort Worth area for the first time. We have a strong following of customers in Fort Worth that were willing to drive far distances because they understand they get an amazing price on name brand clothing. Now they have one of our stores in their backyard.”

Byrd Jessup, President of $6 Fashion Outlet, added, “We decided to open a new store to meet the demands of customers in the Fort Worth area. We’re proud to be a part of the Hulen community. We plan to be here a long time to give our customers the best shopping experience possible.”

This is $6 Fashion Outlets fifth store in the Dallas/Fort Worth metroplex. The company has plans to open three more stores by the end of 2007. The new store will be located at 5240 South Hulen St., Fort Worth in the Hulen Fashion Center, next to the Burlington Coat Factory and Chili’s restaurant. Open Mon-Sat 10:00am-9:00pm, Sun 12:00pm-7:00pm. The telephone number to the new Hulen store is (817) 361-0200.


About $6 Fashion Outlet

The company was founded in 2004 and features top-quality brand-name apparel and purses for one price low price of $6.88. Apparel includes items for women, men and children in all sizes including a large selection of plus-size items. For more information about $6 Fashion Outlet, please visit www.6dollarfashion.com or call 1-800-6-OUTLET.
The Body Wrap Shop Annou... The Body Wrap Shop Announces New Customer Loyalty Program5/4/2007Dallas, Texas, May 4, 2007 -- The Body Wrap Shop, a Dallas, Texas-based company announces a new loyalty membership program designed to continually reward customers with valuable savings. The program provides members with a Power Wrap at a reduced price of $105. This service typically costs $135 per wrap.

The Body Wrap Shop offers a Power Wrap that produces visible inch loss in just one hour. The body is wrap in soft, elastic bandages, soaked in an exclusive solution of purified water and minerals. The minerals are absorbed, releasing impurities from the body resulting in inch loss. Each wrap is customized to achieve more inch loss in the areas that are needed to reduce in size, such as the waist, hips and thighs. Results include visibly tighter and firmer skin, smoother cellulite and reduction of stretch marks.

Membership is $105 a month and requires a minimum of a three month commitment. Once registered, membership provides one Power Wrap per month and 25% off additional spa services.

“In just a few short days, we have had an overwhelming response to our membership prices and offerings,” says Michelle Wilson, founder of The Body Wrap Shop. “Aside from the noticeable effects of a wrap treatment, the-low cost membership and special benefits are what set The Body Wrap Shop apart from other spas in the market.”

Lee DeGrande, owner, added, “25% off is the most we’ve ever discounted. We’re excited about the opportunity to give our loyal customers the ability to use as many Power Wraps as they want at a substantial savings.”

The Body Wrap Shop currently has six locations throughout Dallas/Fort Worth. Those interested in more information about The Body Wrap Shop’s membership program should call 866-WRAP-ME-NOW or vist www.bodywraptexas.com

About The Body Wrap Shop
The Body Wrap Shop is a unique full-service, high end spa offering the latest in body and facial wraps, massage, nutritional and weight loss products. There are currently six locations throughout the Dallas/Fort Worth metroplex. For more information about The Body Wrap Shop, please visit www.bodywraptexas.com or call 866-WRAP-ME-NOW.
Rodney Anderson of CTX M... Rodney Anderson of CTX Mortgage Launches New Television Campaign10/24/2006Plano, Texas, October 24, 2006 – Rodney Anderson, Division Vice President and Branch Manager for CTX Mortgage Company in Plano, Texas has recently launched a series of new televisions commercial designed to increase awareness and explain the Rodney Anderson difference.

The new campaign consists of five 30-second commercials. Each spot shows Rodney Anderson dealing with real-life mortgage issues.

The new campaign was created and produced by GURU Partners Marketing & Advertising of Irving, Texas. Kevin Kiechler, Vice President and Principal of GURU Partners said, “We created television commercials that reflect real-life situations and the solutions Rodney Anderson can provide.”

"This campaign was a great opportunity to expand the image of Rodney Anderson and CTX Mortgage in the mind of consumers. It's not enough for Rodney just to be solution-oriented in these spots - it has to be intelligent, authentic and aspirational," said Wayne Walker, President of GURU Partners. "We want to make sure the target customers connected with the spots and can visualize themselves in the same type of situations portrayed in the spots."

All executions underscore that Rodney Anderson of CTX Mortgage is ideally suited to serve the diverse needs of home buyers and his lender for life business model.

About Rodney Anderson
CTX is the second largest non-bank mortgage originator in the country. Rodney Anderson is the number one loan officer nationwide for CTX. CTX Mortgage is a company of CENTEX Corporation a Dallas-based Fortune 250 Company. Rodney Anderson can be heard on the radio on "The CTX Mortgage Show" every Saturday from 10:00 am to 12:00 on KLLI 105.3 FM talk radio in Dallas/Fort Worth. www.rodneyanderson.com
Rodney Anderson Named One...Rodney Anderson Named One of Top Ten Loan Originators6/9/2006

Plano, Texas, June 9, 2006 -- Rodney Anderson, Division Vice President and Branch Manager for CTX Mortgage Company in Plano, Texas ranked #5 in the nation for number of loans originated in 2005 according to the leading industry trade publication Mortgage Originator Magazine.

This is the third year in a row Mr. Anderson has ranked in the top 10. In 2004 he ranked #2. In 2003, he ranked #8.

“I’m not even trying to be one of the top loan originators. My focus is on helping people get into their dream home. If that means I’m setting up over 1,300 loans a year, that just means there are 1,300 families that are now in a home they wanted. And that’s better than any recognition I’ll ever receive.” Anderson said.

During that same time, Mr. Anderson ranked in the top 3 in the nation for total number of FHA/VA total loans. #2 in 2003 and 2004, and #3 in 2005. And consistently ranks in the top 40 for total dollar volume.

Mr. Anderson was also voted in the Mortgage Originator Magazine’s Hall Of Fame. To qualify, honorees must have placed in the top 50 for at least five of the past eight years. “It’s an honor,” Anderson said
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About Rodney Anderson
CTX is the second largest non-bank mortgage originator in the country. Rodney Anderson is the number one loan officer nationwide for CTX. CTX Mortgage is a company of CENTEX Corporation a Dallas based fortune 250 corporations. Rodney Anderson can be heard on the radio on "The CTX Mortgage Show" every Saturday from 10:00 am to 12:00 on KLLI 105.3 FM talk radio in Dallas/Fort Worth.

GURU Partners Welcomes Ma...GURU Partners Welcomes Mary Ann Hestand As Print Production Manager1/5/2005

Dallas, Texas, January 5, 2005 -- GURU Partners is pleased to welcome Mary Ann Hestand as Print Production Manager. With 30 years of experience, Mary Ann’s hands-on expertise and quality performance in the print world brings new life to GURU’s print management division.

Holding previous positions as a customer service representative, sales assistant, estimator, account manager, print buyer and production manager, Mary Ann’s knowledge has placed her in charge of GURU’s Print and Collateral division. Tasks of interfacing with print customers, estimating and writing purchase orders for new jobs, approving all press checks and billing for work completed is all part of her daily routine.

Discovered by Kevin Kiechler, Principal and Partner, Mary Ann revealed her reasoning for joining the agency, “I had worked with Kevin at a previous printing plant and wasn’t happy there, so I was asked to join GURU.” Asked what she enjoys most about GURU she answered, “It is a wonderful partnership and a place to learn and explore new directions in marketing.”

Kevin Kiechler added “GURU Partners is so very fortunate to have Mary Ann join our team. Mary Ann delivers the finest quality with every job that she touches at competitive prices and never misses a deadline. I would put her up against anyone in the industry as far as her ethics and standards. Add her 30 years of experience in the industry and there is none better.”

GURU Partners is a full-service marketing company specializing in BRANDING+® response-driven advertising, marketing services, print production, and network marketing tools and collateral.

Wayne Walker, GURU Partners Principal & Founder
Kevin Kiechler, GURU Partners Principal & Partner

GURU: (gu-ru) -noun, a trusted advisor, leader or guide.
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